• mgmedoro@aspect-marketing.commgmedoro@aspect-marketing.com
  • 440 899 2242(440) 899-2242

HR Cruises

Sail on the high seas with your HR Colleagues

Libby Sartain
"The New Consumer of Work"

 

 

Learning Objectives:

    1. Establish a team at the top with Marketing, Communications and Business operations to create the right worker experience at each stage of the employment life cycle
    2. Consider the needs of the business and sensibilities of workers in different segments to meet changing business requirements
    3. Become an organization that creates strong connections with their prospective talent pool and a reputation of providing a great worker experience.

 

Session Description:

Today's HR leaders face changing dynamics that will shape our role in the organization of the future. Today business competes for talent in a free global marketplace in which traditional definitions of job and employee no longer relate.

While many influences are effecting this change, the way in which the worker now approaches and engages with work is perhaps the most noteworthy. Workers no longer merely seek or evaluate a task to complete or a job to do. The worker uses the sensibilities of a consumer to search for an overall work experience that will not only provide a sense of connection and fulfillment beyond the immediate work at hand and outside the traditional definitions of opportunity and security; but also this "consumer of work" will shape his or her own personal brand.

Libby's keynote has an empowering message for HR: You can lead your organization through this competitive marketplace by treating your worker pool more like consumers and less like employees. When you think of each phase in the worker life cycle as a branded experience and design your HR programming to deliver this experience, workers will become more engaged and your organization will be prepared for the impending brain drain likely to occur when the economy turns around and disengaged workers head for more meaningful work. When you consider your talent pool like marketing looks at consumer segments, you can design the right relationship for the right workers for your organization.

Speaker Bio:

Libby Sartain, SHRM-SCP is a passionate human resources professional with more than 40 years of experience. She has co-authored several books on organizational culture, talent management, branding, and HR strategy.  As chief human resources officer at Yahoo! and at Southwest Airlines, she changed the face of both companies during periods of profound transformation. During her tenure, both organizations were ranked among Fortune magazine's "Best Places to Work."  In her current role, Libby serves as an independent advisor to companies on HR issues and is a frequent public speaker sharing insights from her HR leadership and management experience at companies in technology, transportation and manufacturing. 

Libby serves as Vice Chair of the Board of AARP, an organization of nearly 38 million members aged 50 and over.  She also serves as Chair of AARP's Member and Social Impact Committee and is a strong advocate for diversity and inclusion of people over 50 in the workforce.  Libby also serves on the Boards of ManpowerGroup and Shutterfly.  She was formerly a board member of Peets Coffee and Tea. She is a long-time member of SHRM, where she chaired the SHRM Board and is the Chair-Elect of the SHRM Foundation Board.